This is the eccentric story of an artist whose love of fishing, Michigan’s Upper Peninsula, and beer found its way into every store in America. A true, salt of the earth story of cult status rooted in Americana. Bell’s Two Hearted Ale is America’s No.1 IPA. The now infamous & iconic trout image is found in every beer store across the country. Created by Kalamazoo naturalist artist Ladislav Hanka along with founder Larry Bell, the legends behind this label and many others created at Bell’s started a visual revolution in the craft brewing industry, nearly 40 years ago, that changed what a beer label could be. A piece of art.